The owners of this beautiful cottage had been trying to sell for over a year to enable a move to Harrogate to be closer to an ageing family member. Not selling was putting pressure on stress on themselves and their family member. They were introduced to us by a friend who had heard about our unique and personalised approach.
What did we do differently?
It was clear to us immediately that although the marketing conducted by the previous three agents wasn’t substandard, it simply didn’t capture the essence of the home and wasn’t being targeted at the right audience.
We put together a plan to attract non-local empty-nesters moving from Hertfordshire to be closer to family. As such, we needed to explain the beauty and rarity of the location and also conduct proactive marketing in affluent villages in Hertfordshire. Two videos were created – one for the home, explaining the history and the impressive renovation the owners had conducted, and another purely showing off the village location for those who weren’t familiar with the area. On top of this, having the same agent who met the owners and devised the marketing strategy go on to conduct the viewings, meant all the key details would be eloquently explained to potential buyers.
What was the result?
After four weeks of re-launching to the market, offers were received from multiple buyers resulting in a sale being agreed in excess of the last advertised price. Our tailored approach not only enabled the sellers to finally plan their onward move, but it also ensured that they didn’t lose thousands of pounds in equity.
